AFFILIATE & SPONSOR DISCLAIMER
Muahahahahaaa I see you've found your way into the lair of my deepest, darkest secrets...
I do hope you read that in an evil, ominous voice as I had intended. It makes it sound much more interesting than it actually is.
As many of you know, I work with a few different companies, suppliers and manufacturers as an affiliate. This means that if a sale is generated as a result of my video, I get a small commission from that sale.
WAIT. I can already hear you say it.
'BUT MATT SURELY THAT MEANS YOU CAN PERSUADE US TO BUY ANY OLD CRAP JUST SO YOU CAN GET YOURSELF A KFC ON THE WAY HOME'
And the answer to that is yes. I could do if I wanted to. However, the only issue with doing this is how long could I keep it up before I start contradicting myself? I struggle enough with my memory as it is. Let alone while I'm trying to recommend a tool as being 'The Best' when I have previously said the exact same thing about 3 other competitors. There's only so long you can keep up the lies until you get caught in a big old web of Karma and are exposed as a fraud.
Honestly, this terrifies me. I've spent years of hard work understanding how to use tools, learning new techniques, making mistakes, fixing mistakes and invested lots of my own money into my business. For me to trade all that off for the sake of a 5% commission is ludicrous. I don't care what the financial benefit is, I will not substitute the long term trust I work tirelessly to build with my audience for the sake of a short term benefit.
You will see many links to products throughout this website, some of which are affiliate links, but most of which are not. Although to be safe in knowing that what you are buying is a trustworthy recommendation from me, firstly re-read the previous paragraph. Secondly, assume all of the links are affiliate links.
For transparency, below are the companies I am currently working with. While I will not disclose the numbers associated with some of these agreements. I'll do my best to explain how they work.
If I link to a product in Amazon I can get anywhere from a 1% to a 10% cut. This depends largely on the category of item being advertised and which country's Amazon I am advertising. For example Amazon UK would give me 10% from anything apparel related, and 1% from a smartphone sale. There is a lot of middle ground but most of the things I recommend are categorised as miscellaneous and will generate a 3% commission.
This is the fun bit. If you click on my affiliate link and don't buy the item I have listed, however you end up buying something else instead. I will get a commission from that sale for directing you to Amazon. For example, I once got £60 commission because someone decided to buy a laptop after clicking my link!
Katz-Moses Dovetail Guide:
While I do not use a dovetail guide for my work, I recognise that this is a very useful tool for getting instant results as a beginner. I wish I could have owned one when I was starting off! There are many things I do like about this guide and a couple of things I don't like about it. All of which are disclosed in this video. If any sales are generated through my affiliate link in the description, I will get a commission.
I am not an affiliate of Bosch and do not get a commission from any sales generated as a result of my Bosch promotion. However, Bosch do sponsor me with certain tools that I have my eye on, or they want to get my opinion on. This is allowed to be completely unbiased without fear of being reprimanded by Bosch for sharing my true opinion of the tool/equipment. See my review of the Bosch GCM12 GDL here.
Whilst I love using their tools now, I can say with the utmost certainty that this will be even stronger in the future. I have a lot of faith in the innovation and direction that Bosch are heading in the coming years.
I am not an affiliate of Festool and do not get a commission as a result of any sales as a result of my Festool promotion. They kindly sponsored me a DF500 Domino to use in my videos, which has been a game changer in the woodworking industry, and is what I consider to be a Festool essential.
As of August, 2019. I am now an affiliate of Axminster Tools and Machinery earning a 1% commission on any sales generated as a result of my videos. This is not only on the items I recommend, but anything else added to your basket within 30 days of clicking the link. As many of you know, I worked at Axminster for 5 years until I left in January 2019 and as you would expect I was entitled to an employee discount. This is how I have been able to afford the majority of my tools over the past few years. They have not been given to me in return for promotion. Every now and then, Axminster will ask me to promote a specific product or range of products that they offer. These paid advertisements will be fully disclosed at the start of the video and in the description below.
I occasionally get asked if I am sponsored by Lie-Nielsen, Veritas and Benchcrafted; mainly because of my big beautiful workbench thats often littered with these tools. While I would love this to be true, unfortunately it isn't.
As for Lie-Nielsen vs. Veritas, I couldn't tie myself to either of them. Simply because I prefer using Lie-Nielsen bench planes over Veritas Bench planes. Although I prefer using Veritas joinery planes over Lie-Nielsen joinery planes.
As for Benchcrafted. I'm confident my Roubo Workbench series as well as my Benchcrafted Review video has generated many sales of vice hardware. However I do not have any agreement with Benchcrafted or their suppliers. So on that note, tell them I sent you!
See, its pretty boring isn't it?
Like I said before, I want to be completely transparent with my viewers in order to retain my status as a trusted source of information. As soon as I start giving out untrustworthy advice, I lose out, the sponsor loses out, and most importantly the viewer loses out. It's a big old sack of disappointment for us all.
So please be safe in the knowledge that when I am recommending a product, it is because I genuinely believe it is a great product. Using the affiliate link is a way for you to say thank you for the recommendation!